Contextual advertising at Advertise.com
Over the last decade, online advertising shifted from pure ad content toward context — not just what an advertisement shows, but who is looking at the content around it and why. Advancing ad technology lets brands segment audiences in real time by browsing interest and deliver personalized “contextual” messages through banner and text ads.
Key facts
- Same text-ad format used by Google, Yahoo and Bing — priced cost-per-click
- Delivery channels: intext, content, mobile, toolbar, domain parking, interstitials, email, search, retargeting
- Keyword Marketplace: thousands of search and content publishers behind one interface
- Patented ClickShield® technology monitors every ad around the clock
Recognizing the need for affordable alternatives, Daniel Yomtobian — CEO and owner of Advertise.com — built a contextual platform that delivers cost-per-click traffic from premium websites and publishers. Ads are matched instantly to the subject matter of the page a user is browsing, improving relevance for users and performance for brands.
For companies of all sizes, contextual advertising opened alternatives considerably cheaper than the major search engines. It doesn’t replace search advertising — it is a powerful addition to any online advertising portfolio.
Background
Advertise.com was originally founded in 2001 as ABCSearch.com by Daniel Yomtobian and rebranded in 2009. It has since grown into the world’s largest privately held keyword pay-per-click network.